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001 978-3-030-24914-4
003 DE-He213
005 20210511115703.0
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008 190801s2019 gw | s |||| 0|eng d
020 _a9783030249144
_9978-3-030-24914-4
024 7 _a10.1007/978-3-030-24914-4
_2doi
050 4 _aHD6951-6957
072 7 _aJHBL
_2bicssc
072 7 _aSOC026000
_2bisacsh
072 7 _aJHBL
_2thema
082 0 4 _a306.36
_223
100 1 _aJansson, Jenny.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_92559
245 1 0 _aTrade Unions on YouTube
_h[electronic resource] :
_bOnline Revitalization in Sweden /
_cby Jenny Jansson, Katrin Uba.
250 _a1st ed. 2019.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Palgrave Pivot,
_c2019.
300 _aXII, 160 p. 15 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _a1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. .
506 0 _aOpen Access
520 _a“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. .
650 0 _aIndustrial sociology.
_91035
650 0 _aMass media.
_92560
650 0 _aCommunication.
_9373
650 0 _aLabor—History.
_92561
650 1 4 _aSociology of Work.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X22240
_91038
650 2 4 _aMedia Sociology.
_0https://scigraph.springernature.com/ontologies/product-market-codes/X22110
_92562
650 2 4 _aLabor History.
_0https://scigraph.springernature.com/ontologies/product-market-codes/725000
_92563
700 1 _aUba, Katrin.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_92564
710 2 _aSpringerLink (Online service)
_9141
776 0 8 _iPrinted edition:
_z9783030249137
776 0 8 _iPrinted edition:
_z9783030249151
776 0 8 _iPrinted edition:
_z9783030249168
856 4 0 _uhttps://doi.org/10.1007/978-3-030-24914-4
912 _aZDB-2-SLS
912 _aZDB-2-SXS
912 _aZDB-2-SOB
942 _cEBK
_w1
_xAdministrator Library
_y1
_z Administrator Library
999 _c601
_d601
773 _tSpringer Nature Open Access eBook