000 | 03967nam a22005655i 4500 | ||
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001 | 978-3-030-24914-4 | ||
003 | DE-He213 | ||
005 | 20210511115703.0 | ||
007 | cr nn 008mamaa | ||
008 | 190801s2019 gw | s |||| 0|eng d | ||
020 |
_a9783030249144 _9978-3-030-24914-4 |
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024 | 7 |
_a10.1007/978-3-030-24914-4 _2doi |
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050 | 4 | _aHD6951-6957 | |
072 | 7 |
_aJHBL _2bicssc |
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072 | 7 |
_aSOC026000 _2bisacsh |
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072 | 7 |
_aJHBL _2thema |
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082 | 0 | 4 |
_a306.36 _223 |
100 | 1 |
_aJansson, Jenny. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _92559 |
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245 | 1 | 0 |
_aTrade Unions on YouTube _h[electronic resource] : _bOnline Revitalization in Sweden / _cby Jenny Jansson, Katrin Uba. |
250 | _a1st ed. 2019. | ||
264 | 1 |
_aCham : _bSpringer International Publishing : _bImprint: Palgrave Pivot, _c2019. |
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300 |
_aXII, 160 p. 15 illus. _bonline resource. |
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336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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505 | 0 | _a1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions. . | |
506 | 0 | _aOpen Access | |
520 | _a“Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges.”—Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age. . | ||
650 | 0 |
_aIndustrial sociology. _91035 |
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650 | 0 |
_aMass media. _92560 |
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650 | 0 |
_aCommunication. _9373 |
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650 | 0 |
_aLabor—History. _92561 |
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650 | 1 | 4 |
_aSociology of Work. _0https://scigraph.springernature.com/ontologies/product-market-codes/X22240 _91038 |
650 | 2 | 4 |
_aMedia Sociology. _0https://scigraph.springernature.com/ontologies/product-market-codes/X22110 _92562 |
650 | 2 | 4 |
_aLabor History. _0https://scigraph.springernature.com/ontologies/product-market-codes/725000 _92563 |
700 | 1 |
_aUba, Katrin. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _92564 |
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710 | 2 |
_aSpringerLink (Online service) _9141 |
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776 | 0 | 8 |
_iPrinted edition: _z9783030249137 |
776 | 0 | 8 |
_iPrinted edition: _z9783030249151 |
776 | 0 | 8 |
_iPrinted edition: _z9783030249168 |
856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-030-24914-4 |
912 | _aZDB-2-SLS | ||
912 | _aZDB-2-SXS | ||
912 | _aZDB-2-SOB | ||
942 |
_cEBK _w1 _xAdministrator Library _y1 _z Administrator Library |
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999 |
_c601 _d601 |
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773 | _tSpringer Nature Open Access eBook |