000 | 06029nam a22009855i 4500 | ||
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001 | 9783035623864 | ||
003 | DE-B1597 | ||
005 | 20230405171226.0 | ||
006 | m|||||o||d|||||||| | ||
007 | cr || |||||||| | ||
008 | 221201t20222022sz fo d z eng d | ||
010 | _a2022935319 | ||
020 | _a9783035623864 | ||
024 | 7 |
_a10.1515/9783035623864 _2doi |
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035 | _a(DE-B1597)575865 | ||
035 | _a(OCoLC)1343104752 | ||
040 |
_aDE-B1597 _beng _cDE-B1597 _erda |
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041 | 0 | _aeng | |
044 |
_asz _cCH |
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072 | 7 |
_aDES000000 _2bisacsh |
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100 | 1 |
_aRoth, Mareike, _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _911420 |
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245 | 1 | 0 |
_aDesigning Emotion : _bMethods and Strategies for Designers / _cMareike Roth, Oliver Saiz. |
264 | 1 |
_aBasel : _bBirkhäuser, _c[2022] |
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264 | 4 | _c©2022 | |
300 | _a1 online resource (240 p.) | ||
336 |
_atext _btxt _2rdacontent |
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337 |
_acomputer _bc _2rdamedia |
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338 |
_aonline resource _bcr _2rdacarrier |
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347 |
_atext file _bPDF _2rda |
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505 | 0 | 0 |
_tFrontmatter -- _tPreface -- _tContents -- _tSTRUCTURE -- _tA. PRELUDE -- _tB. DEFINING EMOTIONS -- _tEVOLUTION AND DEVELOPMENT -- _tD. EXPLORING EMOTION -- _tE. INTERDISCIPLINARY TRANSFER -- _tF. METHODOLOGY -- _tG. EMOTION-BASED STRATEGY -- _tH. DEEPENING PRACTICE! -- _tAPPENDIX -- _tThanks -- _tTeam of Authors -- _tCited Literature -- _tIllustration Credits |
506 | 0 |
_arestricted access _uhttp://purl.org/coar/access_right/c_16ec _fonline access with authorization _2star |
|
520 | _aStrategien für den Designprozesse unter Berücksichtigung von Emotionen Wie macht Design den unverwüstlichen Charakter einer Bohrmaschine erlebbar? Warum wird eine Marke zur vertrauten Freundin? Und welche Emotionen sollten eigentlich intelligente Gartengeräte ausstrahlen? Die treffsichere Kommunikation und Gestaltung von Gefühlswelten bleiben eine der größten Herausforderungen für Unternehmen und die professionelle Gestaltung. Das erfolgreiche Handbuch Emotion gestalten bietet hier praktische Unterstützung. Basierend auf aktuellen Forschungen aus Neurowissenschaften und Psychologie, stellt das Buch Tools vor, um Emotionen systematisch zu analysieren und über präzisen Einsatz von Form, Farbe und Material zu steuern. Neben umfangreichen Updates bietet diese übersetzte und erweiterte Auflage, mit Fallbeispielen und Interviews, Einblicke in die Designpraxis erfolgreicher Unternehmen. Grundwissen über Emotionen und psychologische Modelle für den Designprozess Nach wie vor konkurrenzlose Publikation über strategische Gestaltung und Emotion Mit exklusiven Interviews, Praxisbeispielen und Analysen | ||
520 | _aStrategies for the design process considering emotions. How does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? The accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. Designing Emotion offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. In addition to case studies and interviews, this edition offers insights into the design practice of successful companies. Provides professional design instruments for influencing emotions Includes a folding poster for the use of “emotion grid” With illustrative product analyses | ||
530 | _aIssued also in print. | ||
538 | _aMode of access: Internet via World Wide Web. | ||
546 | _aIn English. | ||
588 | 0 | _aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) | |
650 | 4 |
_aCI Entwicklung. _911421 |
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650 | 4 |
_aCorporate Identity Development. _911422 |
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650 | 4 |
_aDesignprozess. _911423 |
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650 | 4 |
_aDesignsystem. _911424 |
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650 | 4 |
_aFirmenlogo Entwicklung. _911425 |
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650 | 4 |
_aGefühle, Design. _911426 |
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650 | 4 |
_aHilti. _911427 |
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650 | 4 |
_aPhychologie, Gestaltung. _911428 |
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650 | 4 |
_aProduktdesign Strategie. _911429 |
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650 | 7 |
_aDESIGN / General. _2bisacsh _911166 |
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653 | _aCI development. | ||
653 | _acorporate identity development. | ||
653 | _adesign process. | ||
653 | _adesigning method. | ||
653 | _aphsychology in design. | ||
700 | 1 |
_aRoth, Mareike, _econtributor. _4ctb _4https://id.loc.gov/vocabulary/relators/ctb _911420 |
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700 | 1 |
_aSaiz, Oliver, _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _911430 |
|
700 | 1 |
_aSaiz, Oliver, _econtributor. _4ctb _4https://id.loc.gov/vocabulary/relators/ctb _911430 |
|
773 | 0 | 8 |
_iTitle is part of eBook package: _dDe Gruyter _tDeG eBook _z9783110992793 _oZDB-23-DAD |
773 | 0 | 8 |
_iTitle is part of eBook package: _dDe Gruyter _tDeG eBook _z9783110992816 |
773 | 0 | 8 |
_iTitle is part of eBook package: _dDe Gruyter _tDeG eBook _z9783110993899 |
773 | 0 | 8 |
_iTitle is part of eBook package: _dDe Gruyter _tDeG eBook _z9783110994810 _oZDB-23-DGG |
776 | 0 |
_cprint _z9783035623857 |
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856 | 4 | 0 | _uhttps://doi.org/10.1515/9783035623864 |
856 | 4 | 0 | _uhttps://www.degruyter.com/isbn/9783035623864 |
856 | 4 | 2 |
_3Cover _uhttps://www.degruyter.com/document/cover/isbn/9783035623864/original |
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