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| 003 | OSt | ||
| 005 | 20231025172332.0 | ||
| 008 | 220201s2010 ii ||||| |||| 00| 0 eng d | ||
| 040 | _cOCLC | ||
| 082 |
_222 _a658.83420954 _bMAJ |
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| 100 | 1 |
_aMajumdar, Ramanuj. _910414 |
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| 245 |
_aConsumer behaviour: _binsights from Indian market / _hRamanuj Majumdar. |
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| 260 |
_aNew Delhi: _bPHI Learning; _c2010. |
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| 300 | _aix, 350 p. | ||
| 505 | _aTable of contents: pt. 1. Consumer behaviour : an overview -- pt. 2. The consumer as an individual -- pt. 3. Consumers in their social and cultural settings -- pt. 4. The consumer decision-making process -- pt. 5. Understanding Indian market diversity and evolving consumer behaviour -- pt. 6. Case studies. | ||
| 650 |
_2OCLC _aConsumer behavior. _9573 |
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| 650 |
_2OCLC _aMarketing. _9870 |
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| 650 |
_2OCLC _aIndia. _910389 |
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| 650 |
_2OCLC _aMarket segmentation. _910415 |
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| 856 | _uhttp://books.knimbus.com/pdfreader/consumer-behaviour-insights-from-indian-market-majumdar-ramanuj | ||
| 942 |
_2ddc _cEBK _y1 _z Administrator Library |
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| 999 |
_c4426 _d4426 |
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