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Advertising effect , memory -based measures and brand recall: an experimental study

By: Chauhan, Rajat
Material type: TextTextPublisher: Hamirpur : National Institute of Technology, 2018Description: viii, 47pGenre/Form: Thesis or Dissertation DDC classification: 658 Dissertation note: Master of Business Administration, Department of Management and Humanities, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2018 Guide / Supervisor: Adil, Mohd.
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Item type Current location Call number Status Date due Barcode
Thesis or Dissertation Thesis or Dissertation Central Library
On Display 		658 CHA (Browse shelf) Available TH-697
Thesis or Dissertation Thesis or Dissertation Management Studies (Departmental Library)
On Display 		658 CHA (Browse shelf) Available MG-PR-22

Master of Business Administration, Department of Management and Humanities, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2018

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