TY  - BOOK
AU  - Majumdar,Ramanuj
TI  - Consumer behaviour: insights from Indian market / 
U1  - 658.83420954 22
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - OCLC
KW  - Consumer behavior
KW  - Marketing
KW  - India
KW  - Market segmentation
N1  - Table of contents:
pt. 1. Consumer behaviour : an overview --
pt. 2. The consumer as an individual --
pt. 3. Consumers in their social and cultural settings --
pt. 4. The consumer decision-making process --
pt. 5. Understanding Indian market diversity and evolving consumer behaviour --
pt. 6. Case studies
UR  - http://books.knimbus.com/pdfreader/consumer-behaviour-insights-from-indian-market-majumdar-ramanuj
ER  -