Exploring how fomo - inducing advertisements influence purchase decisions : a case study on shopping platforms / Mirdad.

By: Mirdad
Material type: TextTextPublisher: Hamirpur : National Institute of Technology, 2024Description: xi, 59pDDC classification: 658 Dissertation note: Master of Business Administration, Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2024 Guide / Supervisor: Adil, Mohd.
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