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Investigating the mediating role of brand advocacy in the relationship between brand reputation and brand preference with moderating effects / Keshav Sharma.

By: Sharma, Keshav

Material type: Text

TextPublisher: Hamirpur : National Institute of Technology, 2024Description: viii, 52pDDC classification: 658 Dissertation note: Master of Business Administration, Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2024 Guide / Supervisor: Joshi, Richa

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Item type	Current location	Call number	Status	Date due	Barcode
Thesis or Dissertation	Central Library On Display	658 SHA (Browse shelf)	Available		TH-2271
Internship / Project Reports	Management Studies (Departmental Library) On Display	658 SHA (Browse shelf)	Available		MG-PR-2404

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Previous	658 SHA Understanding the role of Electronic word of Mouth in Popularizing Unexplored Tourist Places in Himachal Pradesh /	658 SHA Recent mergers and Acquisitions of Indian public Sector Banks: Pre & Post Study /	658 SHA Recent mergers and Acquisitions of Indian public Sector Banks: Pre & Post Study /	658 SHA Investigating the mediating role of brand advocacy in the relationship between brand reputation and brand preference with moderating effects /	658 SHA Employee happiness and well being through the fens of self determination theory /	658 SHA Exploring the determinants of investment app adoption in fin tech industry	658 SHI Impact of innovation adoption on sustainability of hotels in Himachal Pradesh.	Next

Master of Business Administration, Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2024

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कोहा @ रा.प्रौ.सं.ह. / KOHA @ NITH

Investigating the mediating role of brand advocacy in the relationship between brand reputation and brand preference with moderating effects / Keshav Sharma.

By: Sharma, Keshav

Browsing Management Studies (Departmental Library) shelves, Shelving location: On Display Close shelf browser