Investigating the mediating role of brand advocacy in the relationship between brand reputation and brand preference with moderating effects / Keshav Sharma.
By: Sharma, Keshav
Material type:
TextPublisher: Hamirpur : National Institute of Technology, 2024Description: viii, 52pDDC classification: 658 Dissertation note: Master of Business Administration, Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2024 Guide / Supervisor: Joshi, Richa
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Thesis or Dissertation
|
Central Library On Display | 658 SHA (Browse shelf) | Available | TH-2271 | |
Internship / Project Reports
|
Management Studies (Departmental Library) On Display | 658 SHA (Browse shelf) | Available | MG-PR-2404 |
Master of Business Administration, Department of Management Studies, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2024
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