Business Analytics, Global Edition / James R Evans.

By: Evans, James R
Material type: TextTextPublisher: United Kingdom : Pearson Education Canada ; 2020Edition: 3rd edDescription: 705 pISBN: 9781292339047Subject(s): Strategic planning DDC classification: 658.401 Online resources: Click here to access online
Contents:
Table of contents : Cover -- Half Title Page -- Title Page -- Copyright Page -- Brief Contents -- Contents -- Preface -- About the Author -- Credits -- Part 1: Foundations of Business Analytics -- Chapter 1: Introduction to Business Analytics -- Learning Objectives -- What Is Business Analytics? -- Using Business Analytics -- Impacts and Challenges -- Evolution of Business Analytics -- Analytic Foundations -- Modern Business Analytics -- Software Support and Spreadsheet Technology -- Analytics in Practice: Social Media Analytics -- Descriptive, Predictive, and Prescriptive Analytics Analytics in Practice: Analytics in the Home Lending and Mortgage Industry -- Data for Business Analytics -- Big Data -- Data Reliability and Validity -- Models in Business Analytics -- Descriptive Models -- Predictive Models -- Prescriptive Models -- Model Assumptions -- Uncertainty and Risk -- Problem Solving with Analytics -- Recognizing a Problem -- Defining the Problem -- Structuring the Problem -- Analyzing the Problem -- Interpreting Results and Making a Decision -- Implementing the Solution -- Analytics in Practice: Developing Effective Analytical Tools at Hewlett-Packard -- Key Terms Chapter 1 Technology Help -- Problems and Exercises -- Case: Performance Lawn Equipment -- Appendix A1: Basic Excel Skills -- Excel Formulas and Addressing -- Copying Formulas -- Useful Excel Tips -- Excel Functions -- Basic Excel Functions -- Functions for Specific Applications -- Insert Function -- Date and Time Functions -- Miscellaneous Excel Functions and Tools -- Range Names -- VALUE Function -- Paste Special -- Concatenation -- Error Values -- Problems and Exercises -- Chapter 2: Database Analytics -- Learning Objectives -- Data Sets and Databases -- Using Range Names in Databases Analytics in Practice: Using Big Data to Monitor Water Usage in Cary, North Carolina -- Data Queries: Tables, Sorting, and Filtering -- Sorting Data in Excel -- Pareto Analysis -- Filtering Data -- Database Functions -- Analytics in Practice: Discovering the Value of Database Analytics at Allders International -- Logical Functions -- Lookup Functions for Database Queries -- Excel Template Design -- Data Validation Tools -- Form Controls -- PivotTables -- PivotTable Customization -- Slicers -- Key Terms -- Chapter 2 Technology Help -- Problems and Exercises -- Case: People's Choice Bank Case: Drout Advertising Research Project -- Part 2: Descriptive Analytics -- Chapter 3: Data Visualization -- Learning Objectives -- The Value of Data Visualization -- Tools and Software for Data Visualization -- Analytics in Practice: Data Visualization for the New York City Police Department's Domain Awareness System -- Creating Charts in Microsoft Excel -- Column and Bar Charts -- Data Label and Data Table Chart Options -- Line Charts -- Pie Charts -- Area Charts -- Scatter Charts and Orbit Charts -- Bubble Charts -- Combination Charts -- Radar Charts -- Stock Charts -- Charts from PivotTables
In: PHI eBook
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Table of contents :
Cover --
Half Title Page --
Title Page --
Copyright Page --
Brief Contents --
Contents --
Preface --
About the Author --
Credits --
Part 1: Foundations of Business Analytics --
Chapter 1: Introduction to Business Analytics --
Learning Objectives --
What Is Business Analytics? --
Using Business Analytics --
Impacts and Challenges --
Evolution of Business Analytics --
Analytic Foundations --
Modern Business Analytics --
Software Support and Spreadsheet Technology --
Analytics in Practice: Social Media Analytics --
Descriptive, Predictive, and Prescriptive Analytics Analytics in Practice: Analytics in the Home Lending and Mortgage Industry --
Data for Business Analytics --
Big Data --
Data Reliability and Validity --
Models in Business Analytics --
Descriptive Models --
Predictive Models --
Prescriptive Models --
Model Assumptions --
Uncertainty and Risk --
Problem Solving with Analytics --
Recognizing a Problem --
Defining the Problem --
Structuring the Problem --
Analyzing the Problem --
Interpreting Results and Making a Decision --
Implementing the Solution --
Analytics in Practice: Developing Effective Analytical Tools at Hewlett-Packard --
Key Terms Chapter 1 Technology Help --
Problems and Exercises --
Case: Performance Lawn Equipment --
Appendix A1: Basic Excel Skills --
Excel Formulas and Addressing --
Copying Formulas --
Useful Excel Tips --
Excel Functions --
Basic Excel Functions --
Functions for Specific Applications --
Insert Function --
Date and Time Functions --
Miscellaneous Excel Functions and Tools --
Range Names --
VALUE Function --
Paste Special --
Concatenation --
Error Values --
Problems and Exercises --
Chapter 2: Database Analytics --
Learning Objectives --
Data Sets and Databases --
Using Range Names in Databases Analytics in Practice: Using Big Data to Monitor Water Usage in Cary, North Carolina --
Data Queries: Tables, Sorting, and Filtering --
Sorting Data in Excel --
Pareto Analysis --
Filtering Data --
Database Functions --
Analytics in Practice: Discovering the Value of Database Analytics at Allders International --
Logical Functions --
Lookup Functions for Database Queries --
Excel Template Design --
Data Validation Tools --
Form Controls --
PivotTables --
PivotTable Customization --
Slicers --
Key Terms --
Chapter 2 Technology Help --
Problems and Exercises --
Case: People's Choice Bank Case: Drout Advertising Research Project --
Part 2: Descriptive Analytics --
Chapter 3: Data Visualization --
Learning Objectives --
The Value of Data Visualization --
Tools and Software for Data Visualization --
Analytics in Practice: Data Visualization for the New York City Police Department's Domain Awareness System --
Creating Charts in Microsoft Excel --
Column and Bar Charts --
Data Label and Data Table Chart Options --
Line Charts --
Pie Charts --
Area Charts --
Scatter Charts and Orbit Charts --
Bubble Charts --
Combination Charts --
Radar Charts --
Stock Charts --
Charts from PivotTables

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