Consumer behaviour: insights from Indian market / Ramanuj Majumdar.
By: Majumdar, Ramanuj
Material type:
TextPublisher: New Delhi: PHI Learning; 2010Description: ix, 350 pSubject(s): Consumer behavior | Marketing | India | Market segmentationDDC classification: 658.83420954 Online resources: Click here to access online
Contents:
Table of contents:
pt. 1. Consumer behaviour : an overview --
pt. 2. The consumer as an individual --
pt. 3. Consumers in their social and cultural settings --
pt. 4. The consumer decision-making process --
pt. 5. Understanding Indian market diversity and evolving consumer behaviour --
pt. 6. Case studies.
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Table of contents:
pt. 1. Consumer behaviour : an overview --
pt. 2. The consumer as an individual --
pt. 3. Consumers in their social and cultural settings --
pt. 4. The consumer decision-making process --
pt. 5. Understanding Indian market diversity and evolving consumer behaviour --
pt. 6. Case studies.
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