Table of contents:
Introducing strategic management --
Leading strategically through effective vision and mission --
Exploring the external environment: macro and industry dynamics --
Examining the internal environment: resources, capabilities, and activities --
Crafting business strategy for dynamic contexts --
Creating business strategies --
Developing corporate strategy --
Understanding alliances and cooperative strategies --
Studying mergers and acquisitions --
Organizational structure, systems, and processes --
Considering new ventures and corporate renewal --
Corporate governance in the twenty-first century --
Looking at international strategies --
Case study: Robin Hood --
Case study: Three dimensional printing --
Case study: Southwest Airlines --
Case study: Pleasant Valley Elementary School: celebrating success one student at a time --
Case study: Prince Edward Island Preserve Co. --
Case study: ESRI: changing world --
Case study: Update: music industry in 2006 --
Case study: Razorfish --
Case study: Embraer: shaking up the aircraft manufacturing --
Case study: Home Depot's strategy under Bob --
Case study: Ryanair --
The "Southwest" of European Airlines --
Case study: Airbus --
from challenger to leader --
Case study: Hornby Plc: building communities --
Case study: Oracle Corporation: transformation to an e-business --
Case study: McDonald's and the McCafé coffee initiative --
Case study: House of Tata, 1995: the next generation (A) --
Case study: Apple's iPod system: iPod, iTunes and Fairplay --
Case study: Coca-Cola's re-entry and growth strategies in China --
Case study: Neilson International in Mexico (A) --
Case study: eBay International --
Case study: Renault-Volvo strategic alliance (A): March 1993 --
Case study: Symbian Ltd. and Nokia: building the smart phone industry --
Case study: British Airways --
USair: structuring a global strategic alliance (A) --
Case study: Oracle: growth by acquisitions --
Case study: The expansion of Vincor --
Case study: Cisco Systems, Inc.: acquisition integration for manufacturing (A) --
Case study: Implementation of the balanced scorecard as a means of corporate learning: the Porsche case --
Case study: Google in China --
Case study: AtomShockwave (A): a venture rollercoaster in the online entertainment industry --
Case study: David Walentas' Two Trees Management Company: a case of deliberate entrepreneurship --
Case study: VNU's strategy derailed by active investors.

Summary:
For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives