Tables of contents:
Preface --
About the Author --
Part 1 Microeconomic Analysis --
Chapter 1 Managers and Economics --
CASE FOR ANALYSIS: Micro- and Macroeconomic Influences on the Global Automobile Industry --
Two Perspectives: Microeconomics and Macroeconomics --
Microeconomic Influences on Managers --
Markets --
Managerial Rule of Thumb: Microeconomic Influences on Managers --
Macroeconomic Influences on Managers --
Factors Affecting Macro Spending Behavior --
Managerial Rule of Thumb: Macroeconomic Influences on Managers --
Summary --
Key Terms --
Exercises Application Questions --
Chapter 2 Demand, Suply, and Equilibrium Prices --
CASE FOR ANALYSIS: Demand and Supply in the Copper Industry --
Demand --
Nonprice Factors Influencing Demand --
Demand Function --
Demand Curves --
Change in Quantity Demanded and Change in Demand --
Individual Versus Market Demand Curves --
Linear Demand Functions and Curves --
Mathematical Example of a Demand Function --
Managerial Rule of Thumb: Demand Considerations --
Supply --
Nonprice Factors Influencing Supply --
Supply Function --
Supply Curves --
Change in Quantity Supplied and Change in Supply Mathematical Example of a Supply Function --
Summary of Demand and Supply Factors --
Managerial Rule of Thumb: Supply Considerations --
Demand, Supply, and Equilibrium --
Definition of Equilibrium Price and Equilibrium Quantity --
Lower-Than-Equilibrium Prices --
Higher-Than-Equilibrium Prices --
Mathematical Example of Equilibrium --
Changes in Equilibrium Prices and Quantities --
Mathematical Example of an Equilibrium Change --
Summary --
Key Terms --
Exercises --
Application Questions --
Chapter 3 Demand Elasticities CASE FOR ANALYSIS: Demand Elasticity and Procter & Gamble's Pricing Strategies --
Demand Elasticity --
Price Elasticity of Demand --
The Influence of Price Elasticity on Managerial Decision Making --
Price Elasticity Values --
Elasticity and Total Revenue --
Managerial Rule of Thumb: Estimating Price Elasticity --
Determinants of Price Elasticity of Demand --
Number of Substitute Goods --
Percent of Consumer's Income Spent on the Product --
Time Period --
Numerical Example of Elasticity, Prices, and Revenues --
Calculating Price Elasticities --
Numerical Example --
The Demand Function Other Functions Related to Demand --
Calculation of Arc and Point Price Elasticities --
Price Elasticity Versus Slope of the Demand Curve --
Demand Elasticity, Marginal Revenue, and Total Revenue --
Vertical and Horizontal Demand Curves --
Vertical Demand Curves --
Horizontal Demand Curves --
Income and Cross-Price Elasticities of Demand --
Income Elasticity of Demand --
Managerial Rule of Thumb: Calculating Income Elasticity --
Cross-Price Elasticity of Demand --
Elasticity Estimates: Economics Literature --
Elasticity and Chicken and Agricultural/Food Products --
Elasticity and Beer

Summary:
For one semester MBA Managerial Economics coursesEconomics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.To be competitive in today's business environment, managers...