Children's behaviour towards confectionary products : an analysis of factors influencing the buying behavior

By: Pathania, Ashish Singh
Contributor(s): [Kaundal, Uday] | [Banyal, Ashish] | [Sharma, Saurabh] | [Jaswal, Sarveshwar]
Material type: TextTextPublisher: Hamirpur : National Institute of Technology, 2011Description: vi, 73pDDC classification: 658 Dissertation note: Master of Business Administration, Department of Management and Humanities, National Institute of Technology Hamirpur, Himachal Pradesh, India - 177005. 2011 Guide / Supervisor: Sharma, Manoj
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