Consumer behaviour: (Record no. 4426)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01055nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231025172332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220201s2010 ii ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | OCLC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.83420954 |
| Item number | MAJ |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Majumdar, Ramanuj. |
| 9 (RLIN) | 10414 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behaviour: |
| Remainder of title | insights from Indian market / |
| Medium | Ramanuj Majumdar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi: |
| Name of publisher, distributor, etc. | PHI Learning; |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 350 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of contents:<br/>pt. 1. Consumer behaviour : an overview --<br/>pt. 2. The consumer as an individual --<br/>pt. 3. Consumers in their social and cultural settings --<br/>pt. 4. The consumer decision-making process --<br/>pt. 5. Understanding Indian market diversity and evolving consumer behaviour --<br/>pt. 6. Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | OCLC |
| Topical term or geographic name entry element | Consumer behavior. |
| 9 (RLIN) | 573 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | OCLC |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 870 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | OCLC |
| Topical term or geographic name entry element | India. |
| 9 (RLIN) | 10389 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | OCLC |
| Topical term or geographic name entry element | Market segmentation. |
| 9 (RLIN) | 10415 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://books.knimbus.com/pdfreader/consumer-behaviour-insights-from-indian-market-majumdar-ramanuj">http://books.knimbus.com/pdfreader/consumer-behaviour-insights-from-indian-market-majumdar-ramanuj</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | e-Books |
| -- | 1 |
| -- | Administrator Library |
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